Judging a Book by Its Cover

Sometimes a book cover is so arresting that you can’t help but pick it up and read the blurb on the  back  and/or a few  pages of the story. Publishers know this all too well. And that’s because  they know a secret: we as readers do judge a book by its cover, which is why they spend so much time and money on the design aspect of both fiction and non-fiction.

For me, the above book cover (designed by Linda Huang for Pantheon) is an example of this truism. The Globe and Mail did a piece on this today and provided some stunning pictures of book covers. To see more examples and read the full Globe article click here.

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